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Corporate Communication

Communication Strategy and Planning

  • Develop and implement the GCAA corporate communication strategy, including media relations, crisis communication, internal/external communication guidelines, and identity & branding guideline.
  • Collaborate with GCAA sectors and departments to understand and address short, medium, and long-term communication needs.
  • Develop and execute the GCAA annual communication, campaigns and events calendar.
  • Ensure alignment with government requirements (such as Telecommunication and Digital Government Regulatory Authority (TDRA), Sharik.ae, Government Media Office, Prime Minister Office, etc.) and integrate them into all communication guidelines, processes, and practices.
  • Assist in drafting messages for the Director General and Assistant Director Generals for public appearances, media presence, seminars, and international forums and conferences.
  • Measure the effectiveness of external communications to continually improve strategies and tailor plans.

Communication Monitoring and Oversight

  • Perform social media assessments and analyze the impact of specific messaging on GCAA's reputation and operations.
  • Track and monitor information and news about GCAA through various media channels and compile an annual Media Report.
  • Review media content for tone, messaging, and compliance with GCAA and UAE Government Media Office guidelines.
  • Coordinate with the Customer Experience Section regarding the feedback received through social media.
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